Designing for Emotion by Aarron Walter

Author:Aarron Walter [Walter, Aarron]
Language: eng
Format: epub, mobi, pdf
Tags: COMPUTERS / Web / Site Design
ISBN: 9781937557010
Publisher: A Book Apart
Published: 2011-10-14T16:00:00+00:00

Wufoo: a surprisingly personal message

Surprise needn’t be limited to the online experience. As we discovered in Chapter 1, Wufoo is skilled at creating emotionally engaging interactions inside their web application, but they also deliver surprises to their users’ mailboxes (the old school kind of mailbox). Though hundreds of thousands of people use their app, the guys that run Wufoo pen personal letters by hand to each of their customers thanking them for their loyalty. In the age of automation and electronic communication, a personal letter from a real person at a company serving thousands of customers is as rare as finding a prancing miniature unicorn in your mailbox. It shows a care and consideration that takes recipients off guard when they open their mailbox to discover an authentic, human communiqué from the designer or developer behind a beloved web app (fig 4.3).

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